Job Description
Job Summary
• The Team Lead, Digital Marketing & Brand Communication is a strategic revenue-driving role responsible for strengthening FITC’s brand positioning, accelerating product visibility, driving digital demand generation, and enhancing market competitiveness.
• The role will lead integrated marketing strategies that increase programme enrolment, consulting uptake, partnerships, and overall brand equity.
• The incumbent is expected to deploy data-driven digital marketing frameworks, modern brand governance systems, and measurable campaign execution aligned to FITC’s business acceleration priorities.
Key Responsibilities
Brand Positioning & Promotion:
• Develop and execute a differentiated brand positioning strategy aligned with FITC’s future-focused and innovation-led agenda.
• Lead integrated marketing campaigns to increase brand visibility across financial services, corporate, and public sector markets.
• Drive thought leadership positioning through strategic content, partnerships, and media engagement.
Brand Design, Standardization & Environment:
• Establish and enforce enterprise-wide brand identity standards across all touchpoints digital, print, physical environment.
• Lead creative direction for all institutional materials ensuring consistency, professionalism, and premium positioning.
• Drive internal brand alignment to ensure staff ambassadors reflect FITC’s brand promise and value proposition.
Product & Programme Marketing:
• Develop product marketing strategies for learning programmes, consulting services, and digital solutions.
• Translate programme value propositions into compelling, revenue-focused campaigns with measurable ROI.
• Collaborate with business units to drive enrolment growth, cross-selling, and client retention initiatives.
Digital Marketing & Social Media Management:
• Lead digital marketing strategy including Search Engine Optimization SEO, paid advertising, email marketing, analytics, and marketing automation.
• Manage and grow FITC’s digital footprint across social media platforms with data-backed engagement strategies.
• Deploy performance marketing dashboards to track conversion rates, cost-per-lead, and revenue attribution.
Sustainability & CSR:
• Develop and communicate FITC’s sustainability and CSR narrative aligned to ESG principles.
• Position FITC as a responsible institutional leader through strategic partnerships and community initiatives.
• Measure and report sustainability impact to strengthen institutional reputation and stakeholder trust.
Events & Experiential Marketing:
• Lead branding and marketing strategy for FITC’s programmes, executive sessions, and flagship programmes & events.
• Ensure consistent brand experience across all physical and virtual events.
• Leverage events as strategic revenue channels and partnership platforms.
Qualification & Experience
• Bachelor’s Degree in Marketing, Communications, Business Administration or related discipline.
• Master’s Degree is an added advantage.
• Professional certifications in Digital Marketing e.g., Google, HubSpot, CIM, Meta, etc..
• 7 – 10 years experience in digital marketing and brand communication, preferably within financial services, professional services, or corporate learning institutions.
Person Specification:
• Proven track record of delivering measurable revenue growth through digital marketing and campaigns.
• Strong portfolio demonstrating brand transformation and digital marketing engagement impact.
• Experience leading integrated digital marketing teams and cross-functional collaboration.
• Strong understanding of financial services, other financial institution, and corporate learning market dynamics.
• Executive presence and ability to engage senior stakeholders.
• The Team Lead, Digital Marketing & Brand Communication is a strategic revenue-driving role responsible for strengthening FITC’s brand positioning, accelerating product visibility, driving digital demand generation, and enhancing market competitiveness.
• The role will lead integrated marketing strategies that increase programme enrolment, consulting uptake, partnerships, and overall brand equity.
• The incumbent is expected to deploy data-driven digital marketing frameworks, modern brand governance systems, and measurable campaign execution aligned to FITC’s business acceleration priorities.
Key Responsibilities
Brand Positioning & Promotion:
• Develop and execute a differentiated brand positioning strategy aligned with FITC’s future-focused and innovation-led agenda.
• Lead integrated marketing campaigns to increase brand visibility across financial services, corporate, and public sector markets.
• Drive thought leadership positioning through strategic content, partnerships, and media engagement.
Brand Design, Standardization & Environment:
• Establish and enforce enterprise-wide brand identity standards across all touchpoints digital, print, physical environment.
• Lead creative direction for all institutional materials ensuring consistency, professionalism, and premium positioning.
• Drive internal brand alignment to ensure staff ambassadors reflect FITC’s brand promise and value proposition.
Product & Programme Marketing:
• Develop product marketing strategies for learning programmes, consulting services, and digital solutions.
• Translate programme value propositions into compelling, revenue-focused campaigns with measurable ROI.
• Collaborate with business units to drive enrolment growth, cross-selling, and client retention initiatives.
Digital Marketing & Social Media Management:
• Lead digital marketing strategy including Search Engine Optimization SEO, paid advertising, email marketing, analytics, and marketing automation.
• Manage and grow FITC’s digital footprint across social media platforms with data-backed engagement strategies.
• Deploy performance marketing dashboards to track conversion rates, cost-per-lead, and revenue attribution.
Sustainability & CSR:
• Develop and communicate FITC’s sustainability and CSR narrative aligned to ESG principles.
• Position FITC as a responsible institutional leader through strategic partnerships and community initiatives.
• Measure and report sustainability impact to strengthen institutional reputation and stakeholder trust.
Events & Experiential Marketing:
• Lead branding and marketing strategy for FITC’s programmes, executive sessions, and flagship programmes & events.
• Ensure consistent brand experience across all physical and virtual events.
• Leverage events as strategic revenue channels and partnership platforms.
Qualification & Experience
• Bachelor’s Degree in Marketing, Communications, Business Administration or related discipline.
• Master’s Degree is an added advantage.
• Professional certifications in Digital Marketing e.g., Google, HubSpot, CIM, Meta, etc..
• 7 – 10 years experience in digital marketing and brand communication, preferably within financial services, professional services, or corporate learning institutions.
Person Specification:
• Proven track record of delivering measurable revenue growth through digital marketing and campaigns.
• Strong portfolio demonstrating brand transformation and digital marketing engagement impact.
• Experience leading integrated digital marketing teams and cross-functional collaboration.
• Strong understanding of financial services, other financial institution, and corporate learning market dynamics.
• Executive presence and ability to engage senior stakeholders.
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