Job Description
Job summary
Seeking a high-impact Growth Marketing Lead to drive B2B demand for UCaaS/CCaaS. You’ll own end-to-end digital strategy, from budget to funnel performance, translating complex automation Trading automation and communication solutions into clear business value for mid-market and enterprise leaders.
Min Qualification: MBA / MSc Experience Level: Mid level Experience Length: 4 years
Job descriptions & requirements
Responsibilities:
• Strategy & Demand Generation: Lead the marketing strategy across content, social media, email, SEO, and paid channels while translating revenue goals into actionable priorities.
• Pipeline Influence: Drive inbound interest and support outbound sales efforts with targeted campaigns to ensure shared accountability for pipeline creation.
• Content & Brand Authority: Oversee LinkedIn thought leadership and executive positioning, focusing on themes like CX, cloud communications, and AI voice agents.
• Sales & Partnership Alignment: Partner closely with Sales to support long B2B cycles, define Ideal Customer Profiles (ICPs), and activate industry events and webinars.
• Performance Analytics: Own the marketing tech stack and reporting dashboards to track MQLs, SQLs, and ROI, making data-driven decisions on what to scale.
Requirements:
• Experience: 4+ years in B2B digital or growth marketing roles.
• Industry Knowledge: Proven background in marketing UCaaS, CCaaS, SaaS, telecom, or enterprise technology solutions.
• B2B Expertise: Deep understanding of complex B2B buying cycles and multi-stakeholder decision-making.
• Technical Proficiency: Hands-on experience with content marketing, paid acquisition, and email marketing.
• Analytical Mindset: Strong ability to use CRM and analytics tools to optimize conversion rates.
Preferred Tools:
• CRM: Zoho CRM and associated marketing automation tools.
• Ads & Social: LinkedIn, Meta, and Google Ads platforms.
• Web: WordPress & CMS management.
• Bonus: Familiarity with AI-driven CX or voice solutions is a significant plus.
Success Metrics:
Your success in this role will be measured by:
• Pipeline and revenue are influenced by marketing efforts.
• The quality and conversion rate of inbound leads.
• Growth in brand authority among key decision-makers.
• Sales adoption of marketing assets and overall campaign performance.
Seeking a high-impact Growth Marketing Lead to drive B2B demand for UCaaS/CCaaS. You’ll own end-to-end digital strategy, from budget to funnel performance, translating complex automation Trading automation and communication solutions into clear business value for mid-market and enterprise leaders.
Min Qualification: MBA / MSc Experience Level: Mid level Experience Length: 4 years
Job descriptions & requirements
Responsibilities:
• Strategy & Demand Generation: Lead the marketing strategy across content, social media, email, SEO, and paid channels while translating revenue goals into actionable priorities.
• Pipeline Influence: Drive inbound interest and support outbound sales efforts with targeted campaigns to ensure shared accountability for pipeline creation.
• Content & Brand Authority: Oversee LinkedIn thought leadership and executive positioning, focusing on themes like CX, cloud communications, and AI voice agents.
• Sales & Partnership Alignment: Partner closely with Sales to support long B2B cycles, define Ideal Customer Profiles (ICPs), and activate industry events and webinars.
• Performance Analytics: Own the marketing tech stack and reporting dashboards to track MQLs, SQLs, and ROI, making data-driven decisions on what to scale.
Requirements:
• Experience: 4+ years in B2B digital or growth marketing roles.
• Industry Knowledge: Proven background in marketing UCaaS, CCaaS, SaaS, telecom, or enterprise technology solutions.
• B2B Expertise: Deep understanding of complex B2B buying cycles and multi-stakeholder decision-making.
• Technical Proficiency: Hands-on experience with content marketing, paid acquisition, and email marketing.
• Analytical Mindset: Strong ability to use CRM and analytics tools to optimize conversion rates.
Preferred Tools:
• CRM: Zoho CRM and associated marketing automation tools.
• Ads & Social: LinkedIn, Meta, and Google Ads platforms.
• Web: WordPress & CMS management.
• Bonus: Familiarity with AI-driven CX or voice solutions is a significant plus.
Success Metrics:
Your success in this role will be measured by:
• Pipeline and revenue are influenced by marketing efforts.
• The quality and conversion rate of inbound leads.
• Growth in brand authority among key decision-makers.
• Sales adoption of marketing assets and overall campaign performance.
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