Job Description
About The Role
• Are you ready to take the reins and push boundaries in the world of marketing? We're looking for a Category Marketing Manager - OTC who can breathe life into our products and tell compelling stories that captivate our diverse audience.
• At Reckitt, you'll harness your marketing expertise to craft strategies that resonate across markets and drive significant growth.
• It's a chance to lead with creativity and insight, and to thrive within a culture that values the exchange of ideas and rewards initiative.
Your Responsibilities
• Develop a clear vision for the Self care and Intimate Wellness categories at Sub-Saharan Africa level in line with regional and global strategic imperatives.
• Lead the development and implementation of the annual business plan, monitor performance and competitor activity and recommend adjustments to the marketing mix.
• Deliver a product development programme to generate consistent sales and profit growth
• Coach and develop the team into truly exceptional marketers
• Develop Communication plan for healthcare professionals and drive omnichannel strategy for healthcare professional engagement
• Align Coverage cycle and detailing Matrix for Medical Sales team
• Co-ordinate the development and maintenance of effective local Sales/Marketing interface to ensure effective execution of business plans
• Lead, where appropriate, the selection of local external Service Agencies and to develop and manage professional working relationships
• Ignite the market with innovative product launches and persuasive communications that resonate with consumers and shoppers alike.
• Seamlessly coordinate brand requirements with agency partners, ensuring smooth delivery of communication plans and digital strategies.
Requirements
The experience we're looking for:
• First Degree in Pharmacy, Biological Sciences, or social Sciences. An MBA or second degree in a Business/Health related field is an added advantage
• 8-10 years of marketing experience, and must be able to demonstrate outstanding marketing skills developed within the Pharma/FMCG environment
• Leadership: people management and development
• Strategic Planning and Monitoring ability: leads in the development of portfolio strategy. Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
• Innovation & Creativity: Champion product development process and business improvement to ensure quick responses to changes in consumer needs
• Engages and Influences HCPs and KOLs: Identifies new opportunities to build the credibility and relationships with HCPs towards mutual long- & short-term gains.
• End to end consumer, shopper and or HCP Journeys and manages audiences in a holistic manner.
• Collaboration and commercial Rigor: Collaborates with and aligns internal and external stakeholders to ensure plans and projects get the needed support
• Demonstrated agility in managing a brand amidst competitive and complex environments.
• A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
• Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.
The skills for success:
• Demonstrated agility in managing a brand amidst competitive and complex environments.
• A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
• An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
• Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
• Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.
• Are you ready to take the reins and push boundaries in the world of marketing? We're looking for a Category Marketing Manager - OTC who can breathe life into our products and tell compelling stories that captivate our diverse audience.
• At Reckitt, you'll harness your marketing expertise to craft strategies that resonate across markets and drive significant growth.
• It's a chance to lead with creativity and insight, and to thrive within a culture that values the exchange of ideas and rewards initiative.
Your Responsibilities
• Develop a clear vision for the Self care and Intimate Wellness categories at Sub-Saharan Africa level in line with regional and global strategic imperatives.
• Lead the development and implementation of the annual business plan, monitor performance and competitor activity and recommend adjustments to the marketing mix.
• Deliver a product development programme to generate consistent sales and profit growth
• Coach and develop the team into truly exceptional marketers
• Develop Communication plan for healthcare professionals and drive omnichannel strategy for healthcare professional engagement
• Align Coverage cycle and detailing Matrix for Medical Sales team
• Co-ordinate the development and maintenance of effective local Sales/Marketing interface to ensure effective execution of business plans
• Lead, where appropriate, the selection of local external Service Agencies and to develop and manage professional working relationships
• Ignite the market with innovative product launches and persuasive communications that resonate with consumers and shoppers alike.
• Seamlessly coordinate brand requirements with agency partners, ensuring smooth delivery of communication plans and digital strategies.
Requirements
The experience we're looking for:
• First Degree in Pharmacy, Biological Sciences, or social Sciences. An MBA or second degree in a Business/Health related field is an added advantage
• 8-10 years of marketing experience, and must be able to demonstrate outstanding marketing skills developed within the Pharma/FMCG environment
• Leadership: people management and development
• Strategic Planning and Monitoring ability: leads in the development of portfolio strategy. Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
• Innovation & Creativity: Champion product development process and business improvement to ensure quick responses to changes in consumer needs
• Engages and Influences HCPs and KOLs: Identifies new opportunities to build the credibility and relationships with HCPs towards mutual long- & short-term gains.
• End to end consumer, shopper and or HCP Journeys and manages audiences in a holistic manner.
• Collaboration and commercial Rigor: Collaborates with and aligns internal and external stakeholders to ensure plans and projects get the needed support
• Demonstrated agility in managing a brand amidst competitive and complex environments.
• A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
• Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.
The skills for success:
• Demonstrated agility in managing a brand amidst competitive and complex environments.
• A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
• An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
• Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
• Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.
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