Job Description
Social Media Manager Job Description
Job Title: Social Media Manager
Location: Lekki, Lagos
Workhours: (Hybrid Role Mostly Remote)
Industry: Champagne & Wine
About the Company
a fast-growing champagne and wine company launching premium products into the Nigerian market. With a focus on quality, lifestyle, and refined experiences, our brand is positioned to redefine how champagne and wine are marketed and sold in Nigeria. As we expand into Lekki, Lagos, we are seeking a highly skilled and experienced Social Media Manager to lead our digital presence and drive market penetration.
Position Overview
We are looking for a strategic, creative, and results-driven Social Media Manager with proven experience working for a wine or alcoholic beverage company. The ideal candidate must demonstrate a strong understanding of wine branding, consumer behavior, and the Nigerian market landscape.
This role will be responsible for building brand awareness, driving engagement, supporting e-commerce sales, and executing digital campaigns that position our champagne and wine portfolio as a leading choice in Nigeria.
This is a hybrid role requiring both remote work and in-office collaboration in Lekki, Lagos.
Key Responsibilities
Brand Strategy & Awareness
Develop and execute a comprehensive social media strategy aligned with product launch goals.
Build strong brand positioning for new champagne and wine products in the Nigerian market.
Create and maintain a consistent brand voice across all digital platforms.
Plan and manage product launch campaigns, activations, and collaborations.
Content Creation & Management
Develop high-quality, engaging content tailored to Instagram, TikTok, Facebook, X (Twitter), and LinkedIn.
Oversee professional photography, videography, and lifestyle content production.
Create content calendars aligned with sales cycles, holidays, and industry trends.
Manage influencer partnerships, brand ambassadors, and UGC campaigns.
Market Penetration & Growth
Drive targeted campaigns to increase brand awareness and market penetration.
Identify and engage key wine communities, hospitality partners, and lifestyle audiences.
Monitor competitor activity and adjust strategies accordingly.
E-Commerce & Online Sales
Collaborate with the sales and operations teams to drive online product sales.
Manage social commerce integrations and digital storefronts.
Optimize product visibility across e-commerce platforms.
Implement paid ad strategies to increase traffic and conversions.
Analyze customer journey and improve online purchasing experience.
Analytics & Performance
Track KPIs including engagement, reach, conversions, and ROI.
Provide monthly performance reports with actionable insights.
Optimize campaigns using data-driven decision-making.
Community Management
Engage with followers, respond to inquiries, and maintain strong online customer relationships.
Manage customer feedback professionally, maintaining brand reputation.
Requirements
Mandatory: Proven work experience in a wine, champagne, or alcoholic beverage company.
Minimum of 3–5 years of social media management experience.
Demonstrated experience launching new products into competitive markets.
Strong understanding of the Nigerian consumer market.
Proven e-commerce experience (Shopify, WooCommerce, or other online sales platforms).
Experience managing paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads).
Portfolio showcasing previous social media campaigns, content creation, and measurable results (Required).
Strong copywriting and storytelling skills.
Experience working with influencers and lifestyle brands.
Excellent analytical and reporting skills.
Ability to work independently and collaboratively in a hybrid environment.
Preferred Qualifications
Background in Sales, branding or marketing.
Strong network within hospitality, nightlife, and premium retail sectors in Lagos.
Knowledge of wine culture, tasting notes, and product positioning.
What We Offer
Competitive salary (commensurate with experience)
Hybrid working structure
Opportunity to lead the digital presence of a premium wine brand entering the Nigerian market
Career growth within an expanding company
Application Process
Interested candidates must submit:
Updated CV
A portfolio demonstrating previous work (campaigns, analytics results, content samples)
A brief cover letter explaining experience within the wine or alcoholic beverage industry
If you are passionate about wine, digital storytelling, and driving brand growth in Nigeria’s evolving market, we would love to hear from you.
Wine Marketing
Brand Strategy
Social Media Management
Content Creation
Copywriting
Storytelling
Influencer Marketing
Community Management
Paid Advertising
Campaign Management
Product Launches
Market Penetration
E-commerce Management
Social Commerce
Conversion Optimization
Sales Funnels
Analytics
Performance Reporting
Google Analytics
Meta Ads
Shopify
Digital Strategy
Audience Targeting
Trend Analysis
Project Management
Job Type: Full-time
Pay: ₦100,000.00 - ₦200,000.00 per month
Work Location: In person
Job Title: Social Media Manager
Location: Lekki, Lagos
Workhours: (Hybrid Role Mostly Remote)
Industry: Champagne & Wine
About the Company
a fast-growing champagne and wine company launching premium products into the Nigerian market. With a focus on quality, lifestyle, and refined experiences, our brand is positioned to redefine how champagne and wine are marketed and sold in Nigeria. As we expand into Lekki, Lagos, we are seeking a highly skilled and experienced Social Media Manager to lead our digital presence and drive market penetration.
Position Overview
We are looking for a strategic, creative, and results-driven Social Media Manager with proven experience working for a wine or alcoholic beverage company. The ideal candidate must demonstrate a strong understanding of wine branding, consumer behavior, and the Nigerian market landscape.
This role will be responsible for building brand awareness, driving engagement, supporting e-commerce sales, and executing digital campaigns that position our champagne and wine portfolio as a leading choice in Nigeria.
This is a hybrid role requiring both remote work and in-office collaboration in Lekki, Lagos.
Key Responsibilities
Brand Strategy & Awareness
Develop and execute a comprehensive social media strategy aligned with product launch goals.
Build strong brand positioning for new champagne and wine products in the Nigerian market.
Create and maintain a consistent brand voice across all digital platforms.
Plan and manage product launch campaigns, activations, and collaborations.
Content Creation & Management
Develop high-quality, engaging content tailored to Instagram, TikTok, Facebook, X (Twitter), and LinkedIn.
Oversee professional photography, videography, and lifestyle content production.
Create content calendars aligned with sales cycles, holidays, and industry trends.
Manage influencer partnerships, brand ambassadors, and UGC campaigns.
Market Penetration & Growth
Drive targeted campaigns to increase brand awareness and market penetration.
Identify and engage key wine communities, hospitality partners, and lifestyle audiences.
Monitor competitor activity and adjust strategies accordingly.
E-Commerce & Online Sales
Collaborate with the sales and operations teams to drive online product sales.
Manage social commerce integrations and digital storefronts.
Optimize product visibility across e-commerce platforms.
Implement paid ad strategies to increase traffic and conversions.
Analyze customer journey and improve online purchasing experience.
Analytics & Performance
Track KPIs including engagement, reach, conversions, and ROI.
Provide monthly performance reports with actionable insights.
Optimize campaigns using data-driven decision-making.
Community Management
Engage with followers, respond to inquiries, and maintain strong online customer relationships.
Manage customer feedback professionally, maintaining brand reputation.
Requirements
Mandatory: Proven work experience in a wine, champagne, or alcoholic beverage company.
Minimum of 3–5 years of social media management experience.
Demonstrated experience launching new products into competitive markets.
Strong understanding of the Nigerian consumer market.
Proven e-commerce experience (Shopify, WooCommerce, or other online sales platforms).
Experience managing paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads).
Portfolio showcasing previous social media campaigns, content creation, and measurable results (Required).
Strong copywriting and storytelling skills.
Experience working with influencers and lifestyle brands.
Excellent analytical and reporting skills.
Ability to work independently and collaboratively in a hybrid environment.
Preferred Qualifications
Background in Sales, branding or marketing.
Strong network within hospitality, nightlife, and premium retail sectors in Lagos.
Knowledge of wine culture, tasting notes, and product positioning.
What We Offer
Competitive salary (commensurate with experience)
Hybrid working structure
Opportunity to lead the digital presence of a premium wine brand entering the Nigerian market
Career growth within an expanding company
Application Process
Interested candidates must submit:
Updated CV
A portfolio demonstrating previous work (campaigns, analytics results, content samples)
A brief cover letter explaining experience within the wine or alcoholic beverage industry
If you are passionate about wine, digital storytelling, and driving brand growth in Nigeria’s evolving market, we would love to hear from you.
Wine Marketing
Brand Strategy
Social Media Management
Content Creation
Copywriting
Storytelling
Influencer Marketing
Community Management
Paid Advertising
Campaign Management
Product Launches
Market Penetration
E-commerce Management
Social Commerce
Conversion Optimization
Sales Funnels
Analytics
Performance Reporting
Google Analytics
Meta Ads
Shopify
Digital Strategy
Audience Targeting
Trend Analysis
Project Management
Job Type: Full-time
Pay: ₦100,000.00 - ₦200,000.00 per month
Work Location: In person
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