Job Description
Job Summary
Contract Type:
Sign up to view job details.
Required Skills & Experience
• Bachelor's Degree in Marketing, Communications, or related field.
• MBA is an added advantage
• Minimum of 8+ years of marketing experience. 3 years managing a Marketing Team
• Strategic thinker and has executed strategic direction for a marketing unit.
• The incumbent must be creative, witty, smart, good narrator, storyteller, excellent written, verbal and analytical skills.
• Ability to translate brand and marketing strategy into simple and relatable initiatives for internal (staff) and external (customers) audiences
• Ability to market and engage with rural communities to gain market penetration
• Has worked in a B2C technology or FMCG business previously. Work experience that covers extensive field/BTL marketing, product launch, strong corporate comms experience, brand management etc
• Deep understanding of the various marketing disciplines
• Highly creative and innovative brand builder
• Demonstrated results in building brand equity
• Experience in leveraging customer analytics and segmentation to drive business growth
• Can thrive working in a fast-paced company and able to liaise with stakeholders across multiple social strata, businesses and departments to get things done.
We believe that great managers:
• Deliver ambitious results: As a high-performing and accountable leader, you create an enabling environment for effective action and bold decision which contribute to successful delivery of results.
• Act with integrity: As an ethical leader you are honest, respectful, objective, and transparent. You create and build upon a foundation of trust and openness.
• Inspire and mentor the team: As an inspirational leader you walk the talk. You empower and coach your team with trust and humility.
• Are accessible: as an accessible leader, you develop and maintain deep connections with stakeholders through approachability and active listening.
• Ensure diversity and inclusion: as an inclusive leader, you ensure diversity and foster a sense of belonging.
Language(s):
• English
• French is a plus
Technology:
• Knowledge of the latest communications related software, applications
Responsibilities
• Creation of grassroots marketing strategies, campaigns and promotions, with the aim of driving sales and improving product & brand knowledge.
• Align with the priorities of commercial teams to deliver marketing initiatives that will support overall business results.
• Analyse data, monitor grassroots marketing campaigns and evaluate results Review campaigns and analyze data to determine ROI from marketing initiatives and recommend changes, if needed to drive business growth.
• Own, evangelize and drive cohesiveness of key brand messages and USPs within field teams.
• Oversight of the team that oversee the leads generation process, from both online and off-line channels.
• Segment Marketing: Marketing strategies for; Product Marketing, Community Relations, Regional Marketing: Nigeria (All States).
• Plan strategic events to raise the profile of the Organisation.
• National & International Communications.
• Manage Company perception and brand equity.
Contract Type:
Sign up to view job details.
Required Skills & Experience
• Bachelor's Degree in Marketing, Communications, or related field.
• MBA is an added advantage
• Minimum of 8+ years of marketing experience. 3 years managing a Marketing Team
• Strategic thinker and has executed strategic direction for a marketing unit.
• The incumbent must be creative, witty, smart, good narrator, storyteller, excellent written, verbal and analytical skills.
• Ability to translate brand and marketing strategy into simple and relatable initiatives for internal (staff) and external (customers) audiences
• Ability to market and engage with rural communities to gain market penetration
• Has worked in a B2C technology or FMCG business previously. Work experience that covers extensive field/BTL marketing, product launch, strong corporate comms experience, brand management etc
• Deep understanding of the various marketing disciplines
• Highly creative and innovative brand builder
• Demonstrated results in building brand equity
• Experience in leveraging customer analytics and segmentation to drive business growth
• Can thrive working in a fast-paced company and able to liaise with stakeholders across multiple social strata, businesses and departments to get things done.
We believe that great managers:
• Deliver ambitious results: As a high-performing and accountable leader, you create an enabling environment for effective action and bold decision which contribute to successful delivery of results.
• Act with integrity: As an ethical leader you are honest, respectful, objective, and transparent. You create and build upon a foundation of trust and openness.
• Inspire and mentor the team: As an inspirational leader you walk the talk. You empower and coach your team with trust and humility.
• Are accessible: as an accessible leader, you develop and maintain deep connections with stakeholders through approachability and active listening.
• Ensure diversity and inclusion: as an inclusive leader, you ensure diversity and foster a sense of belonging.
Language(s):
• English
• French is a plus
Technology:
• Knowledge of the latest communications related software, applications
Responsibilities
• Creation of grassroots marketing strategies, campaigns and promotions, with the aim of driving sales and improving product & brand knowledge.
• Align with the priorities of commercial teams to deliver marketing initiatives that will support overall business results.
• Analyse data, monitor grassroots marketing campaigns and evaluate results Review campaigns and analyze data to determine ROI from marketing initiatives and recommend changes, if needed to drive business growth.
• Own, evangelize and drive cohesiveness of key brand messages and USPs within field teams.
• Oversight of the team that oversee the leads generation process, from both online and off-line channels.
• Segment Marketing: Marketing strategies for; Product Marketing, Community Relations, Regional Marketing: Nigeria (All States).
• Plan strategic events to raise the profile of the Organisation.
• National & International Communications.
• Manage Company perception and brand equity.
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