Job Description
📍 Job Overview
Job Title: Brand Designer
Company: Lendha
Location: Lagos, Nigeria
Job Type: Full-time
Category: Creative & Media / Marketing / Technology
Date Posted: 2026-02-10
Experience Level: Mid-Level (2-5 Years)
Remote Status: Hybrid
🚀 Role Summary
• This role focuses on building and maintaining a strong brand identity through compelling visual systems and engaging motion graphics for a fintech company.
• Responsibilities include designing high-quality marketing assets for digital touchpoints, ensuring brand consistency across all communications, and creating animated content for social media and campaigns.
• Collaboration with marketing, product, and content teams is crucial for translating creative briefs into effective visual concepts.
• The position requires proficiency in industry-standard design and motion graphics software.
📝 Enhancement Note: While the job title is "Brand Designer," the description emphasizes a blend of static and motion design, including video editing, positioning this role as a versatile visual storyteller within the marketing and creative functions of a fast-paced fintech startup. The "Hybrid work setup" indicates a balance between in-office collaboration and remote flexibility, typical for modern creative roles.
📈 Primary Responsibilities
• Design and execute high-quality brand and marketing assets for various digital platforms, including social media, advertising campaigns, and product communications.
• Uphold and meticulously apply Lendha's brand guidelines across all visual outputs to ensure a consistent and recognizable brand identity.
• Conceptualize and develop engaging motion graphics, animations, and short videos for social media, explainer content, and marketing initiatives.
• Translate static designs and illustrations into dynamic motion content, enhancing visual storytelling and audience engagement.
• Collaborate closely with cross-functional teams such as Content, Social Media, Product, and Marketing to align visual strategies with broader business objectives.
• Manage design feedback, iterate on creative concepts, and ensure timely delivery of all visual assets within project deadlines.
• Contribute innovative creative ideas to elevate Lendha's visual storytelling and overall brand presence in the African fintech market.
• Organize and maintain a comprehensive library of design and motion assets for easy access and future reference.
• Support basic video editing tasks as required to supplement motion graphics and animation work.
📝 Enhancement Note: The responsibilities clearly outline a dual focus on static brand design and dynamic motion/video content creation. This suggests the need for a candidate who can seamlessly transition between these two disciplines, demonstrating versatility in visual communication strategies for a digital-first audience.
🎓 Skills & Qualifications
Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Animation, or a related field is typically expected for roles of this nature, or equivalent professional experience.
Experience: Minimum of 2 years of professional experience in a creative or brand design role, with a demonstrated ability to produce high-quality visual assets and motion graphics.
Required Skills:
• Strong foundation in design principles, including layout, typography, color theory, and composition.
• Proficiency in industry-standard design software such as Adobe Illustrator, Photoshop, and Figma.
• Expertise in motion graphics and animation software, including Adobe After Effects and Premiere Pro.
• Solid understanding of animation principles and visual storytelling techniques for digital media.
• Ability to interpret creative briefs and translate them into compelling visual concepts.
• Excellent collaboration and communication skills for effective teamwork with cross-functional departments.
• Detail-oriented approach with a commitment to maintaining brand consistency and quality.
• Adaptability and efficiency in a fast-paced, dynamic startup environment.
Preferred Skills:
• Prior experience in the fintech industry, with startups, or with digital-first brands.
• Proven experience creating content specifically for social media platforms and performance marketing campaigns.
• Familiarity with brand systems, identity development, and rebrand processes.
• A comprehensive portfolio showcasing a strong portfolio of both static design and motion work.
📝 Enhancement Note: The "Bonus Points" section strongly indicates a preference for candidates with specific industry exposure (fintech, startups) and practical experience in social media content creation. The emphasis on a portfolio showcasing both static and motion work is a critical requirement for this role.
📊 Process & Systems Portfolio Requirements
Portfolio Essentials:
• A robust portfolio demonstrating a strong command of brand identity design, including logo development, brand guidelines, and campaign collateral.
• Showcase of static visual assets designed for digital platforms, highlighting layout, typography, and creative concept execution.
• A dedicated section featuring motion graphics and animation work, including examples of social media animations, explainer videos, and animated product features.
• Evidence of applying brand consistency across diverse visual outputs and platforms.
• Case studies or project examples that detail the design process from brief to final execution, illustrating problem-solving and creative decision-making.
Process Documentation:
• Examples of how brand guidelines were developed, maintained, or applied in previous roles.
• Demonstrations of workflow for managing design projects, including feedback loops and iteration processes.
• Evidence of utilizing design systems or style guides to ensure consistency in visual outputs.
• Any process documentation related to asset management and organization for design and motion files.
📝 Enhancement Note: The "Bonus Points" section directly mentions the requirement for a portfolio that shows both static design and motion work. This implies that candidates will be evaluated heavily on their ability to present a balanced and impressive range of creative output.
💵 Compensation & Benefits
Salary Range: NGN 200,000 - NGN 250,000 per month.
Benefits:
• Competitive salary with opportunities for salary growth as experience and contributions increase.
• Hybrid work setup, offering a blend of in-office collaboration and remote flexibility.
• Comprehensive support for health and wellness initiatives.
• Investment in professional development, including training and learning opportunities.
• Opportunity for significant impact and ownership, directly shaping the perception and experience of the Lendha brand.
Working Hours: Approximately 40 hours per week, typical for full-time employment, with potential for flexibility given the hybrid work arrangement.
📝 Enhancement Note: The salary range is provided in Nigerian Naira (NGN) per month. To provide context, NGN 200,000 - NGN 250,000 per month translates to approximately USD $130 - $160 per month (as of early 2024, using an approximate exchange rate of 1 USD = 1550 NGN). This figure should be considered within the local economic context of Lagos, Nigeria. The benefits package emphasizes growth, well-being, and direct impact, which are attractive to mid-level creative professionals.
🎯 Team & Company Context
🏢 Company Culture
Industry: Financial Technology (Fintech) – Lendha operates within the rapidly growing African fintech sector, focusing on providing a credit-led financial operating system for Small and Medium-sized Enterprises (SMEs). This context implies a dynamic, innovative, and potentially fast-paced work environment driven by technological advancement and market needs.
Company Size: Lendha is described as having offices in Lagos and Ogun state. While specific employee numbers aren't provided, the context of a fintech company operating across multiple Nigerian states suggests a growing, likely mid-sized organization rather than a large enterprise. This size often translates to a more agile structure, flatter hierarchies, and greater individual impact.
Founded: The founding date is not provided. However, the company's focus on building a "credit-led financial operating system for SMEs in Africa" points to a modern fintech venture aiming to address a significant market gap.
Team Structure:
• The Brand Designer will likely be part of a Marketing or Creative team.
• This team will collaborate closely with Product Development, Content Creation, and potentially Sales or Business Development departments.
• Reporting structure is likely to be to a Creative Lead, Marketing Manager, or Head of Marketing.
• Cross-functional collaboration is highlighted as a key aspect of the role, emphasizing teamwork and shared goals.
Methodology:
• The company's approach to design will be data-informed and customer-centric, aiming to build trust and clarity for SMEs.
• Emphasis will be placed on creating visually consistent and compelling narratives that resonate with the target audience.
• Agile methodologies might be employed for project management and content creation, allowing for rapid iteration and adaptation.
Company Website: lendha.com
📝 Enhancement Note: The company's focus on SMEs in Africa, combined with its fintech nature, suggests a mission-driven culture that values innovation, problem-solving, and tangible impact. The "Hybrid work setup" indicates a modern approach to employee experience and work-life balance.
📈 Career & Growth Analysis
Operations Career Level: This role is positioned at a mid-level (2-5 years of experience), suitable for a Brand Designer ready to take on more responsibility and contribute strategically to brand development. It's not an entry-level position but also not yet a senior leadership role.
Reporting Structure: The Brand Designer will report to a manager within the marketing or creative department. This structure allows for mentorship and guidance while providing autonomy in day-to-day design tasks. Collaboration with other departments is expected to be peer-to-peer.
Operations Impact: The Brand Designer's work will have a direct and significant impact on how Lendha is perceived by its target audience (SMEs) and the broader market. Strong visual branding and engaging motion content are critical for building trust, communicating value propositions, and differentiating Lendha in a competitive fintech landscape. The role contributes to top-of-funnel marketing efforts and the overall customer experience.
Growth Opportunities:
• Skill Specialization: Opportunity to deepen expertise in motion graphics, animation, or specific areas of brand strategy.
• Brand System Development: Potential to lead or significantly contribute to the evolution of Lendha's brand system and guidelines.
• Cross-functional Leadership: As experience grows, the individual may take on project leadership roles, managing design aspects of larger campaigns or initiatives.
• Mentorship: Potential to mentor junior designers or interns as the team expands.
• Industry Exposure: Gaining valuable experience in the high-growth African fintech sector.
📝 Enhancement Note: The "Real ownership" benefit suggests that opportunities for career growth will be tied to individual initiative and contribution, allowing for significant impact and potential advancement within the organization as it scales.
🌐 Work Environment
Office Type: The company operates with a hybrid work setup, indicating a combination of office-based work and remote flexibility. This suggests that Lendha values both in-person collaboration and the autonomy of remote work. The office environment in Lagos is likely to be modern and conducive to creative work.
Office Location(s): Offices are located in Lagos and Ogun State, Nigeria. The specific office for this role is likely in Lagos (Bode Thomas Street, Surulere). This location provides access to a vibrant business hub.
Workspace Context:
• The workspace is designed to foster collaboration, especially with marketing, product, and content teams.
• Access to necessary design and motion graphics software and hardware will be provided.
• The environment is expected to be dynamic, supporting the fast-paced nature of a fintech startup.
• Opportunities for team interaction and brainstorming sessions will be part of the daily routine.
Work Schedule: The standard working hours are approximately 40 hours per week, typical for a full-time role. The hybrid nature of the setup offers some flexibility in managing work time, balancing project deadlines with personal needs.
📝 Enhancement Note: The hybrid model is a key aspect of the work environment, suggesting a modern workplace that balances team cohesion with individual flexibility. This is a significant factor for many creative professionals.
📄 Application & Portfolio Review Process
Interview Process:
• Initial Screening: A review of submitted resumes and portfolios to assess qualifications and creative output.
• Technical Interview: Likely includes a discussion about design process, software proficiency, and experience with brand systems and motion graphics. Candidates may be asked to walk through specific portfolio pieces.
• Practical Exercise/Challenge: A design challenge or a request to create a small asset based on a brief, simulating real-world tasks. This might involve both static design and a short animation.
• Team/Cultural Fit Interview: Meeting with potential team members (e.g., Marketing Manager, Content Lead) to assess collaboration style, communication skills, and alignment with Lendha's culture.
• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and the strategic impact of the role.
Portfolio Review Tips:
• Curate Selectively: Showcase your strongest and most relevant work, emphasizing projects that align with Lendha's brand identity and target audience (fintech, SMEs, digital-first).
• Highlight Motion Work: Ensure your motion graphics and animation examples are prominent and clearly demonstrate your skills in After Effects and Premiere Pro.
• Tell a Story: For each portfolio piece, briefly explain the brief, your creative process, the challenges you faced, and the outcome or impact. Use case study format where possible.
• Brand Consistency Examples: Include examples where you've successfully applied or developed brand guidelines.
• Technical Proficiency: Clearly list the tools and software used for each project.
• Organize for Clarity: Structure your portfolio logically, perhaps with sections for static design and motion graphics, making it easy for reviewers to navigate.
Challenge Preparation:
• Understand the Brief: Carefully analyze any design challenge brief, asking clarifying questions if necessary.
• Focus on Brand Alignment: Ensure your solution strongly reflects Lendha's existing brand identity or a proposed evolution aligned with their mission.
• Demonstrate Process: Be prepared to explain your thought process, design decisions, and how you arrived at your solution, not just the final output.
• Time Management: Practice creating assets within realistic time constraints, as challenges often have strict deadlines.
• Presentation Skills: Prepare to present your work clearly and concisely, articulating your rationale and demonstrating your understanding of design principles and motion graphics.
📝 Enhancement Note: The emphasis on a portfolio showcasing both static and motion work, as well as specific software proficiency, means candidates should be prepared to demonstrate these skills comprehensively during the application and interview process.
🛠 Tools & Technology Stack
Primary Tools:
• Adobe Creative Suite:
• Adobe Illustrator: For vector graphics, logo design, and illustration.
• Adobe Photoshop: For image editing, manipulation, and digital asset creation.
• Adobe After Effects: For motion graphics, animation, and visual effects.
• Adobe Premiere Pro: For video editing and post-production.
• Figma: For UI/UX design, prototyping, and collaborative design workflows.
Analytics & Reporting: While not explicitly mentioned for this role, the marketing team likely uses analytics tools (e.g., Google Analytics, social media analytics platforms) to measure the performance of design assets and campaigns. The Brand Designer might need to interpret basic performance data to inform future designs.
CRM & Automation: Not directly relevant to the Brand Designer's core responsibilities, but understanding how marketing assets are deployed through CRM or marketing automation platforms could be beneficial.
📝 Enhancement Note: Proficiency in Adobe Illustrator, Photoshop, After Effects, Premiere Pro, and Figma is a non-negotiable requirement. Candidates should be prepared to discuss their experience and proficiency with these specific tools in detail.
👥 Team Culture & Values
Operations Values:
• Trust Building: As a fintech company, trust is paramount. The brand design should reflect reliability, security, and professionalism.
• Clarity and Simplicity: Designs should effectively communicate complex financial concepts to SMEs in an understandable way.
• Innovation and Growth: Reflecting the dynamic nature of fintech and the company's mission to support SME growth in Africa.
• Customer-Centricity: Designs should resonate with the needs and aspirations of SME owners.
• Efficiency: Streamlined design processes and effective asset management are valued.
Collaboration Style:
• Cross-functional: Close collaboration with marketing, content, and product teams is essential.
• Feedback-Oriented: Openness to receiving and incorporating feedback from team members and stakeholders.
• Proactive Communication: Maintaining clear and regular communication regarding project status, challenges, and creative ideas.
• Team-Oriented: Working together to achieve common goals and support the overall brand vision.
📝 Enhancement Note: The company's mission to serve SMEs in Africa implies a culture that values practical solutions, reliability, and tangible impact. The brand design must align with these core values to build credibility.
⚡ Challenges & Growth Opportunities
Challenges:
• Balancing Static and Motion: Effectively managing and excelling in both static design and motion graphics requires strong time management and skill versatility.
• Fast-Paced Environment: Adapting to the rapid iteration cycles and evolving priorities common in startups and fintech.
• Brand Evolution: Contributing to the development and refinement of a brand identity in a growing market.
• Diverse Audience Needs: Creating visuals that appeal to a broad range of SMEs across different sectors and regions.
Learning & Development Opportunities:
• Advanced Motion Graphics: Opportunities to master complex animation techniques and explore new tools.
• Brand Strategy: Deeper involvement in brand strategy discussions and identity development.
• Fintech Industry Expertise: Gaining specialized knowledge of the financial technology landscape in Africa.
• Cross-Disciplinary Learning: Understanding the interplay between design, marketing, product, and content.
📝 Enhancement Note: The challenges presented are typical for a growing company in a dynamic sector. The opportunities for learning and development are significant, particularly for those looking to specialize in brand building within the fintech space.
💡 Interview Preparation
Strategy Questions:
• "Can you walk us through a project in your portfolio where you successfully translated a complex service into clear and engaging visuals?" (Focus on process, problem-solving, and audience understanding)
• "How do you approach maintaining brand consistency across different platforms and asset types, especially when working with various teams?" (Focus on process, collaboration, and understanding of brand guidelines)
• "Describe a time you had to adapt your design approach based on performance data or team feedback. What was the outcome?" (Focus on data-driven design, adaptability, and stakeholder management)
• "How do you prioritize design requests when working on multiple projects with competing deadlines?" (Focus on project management, time management, and communication)
Company & Culture Questions:
• "What interests you about Lendha and our mission to serve SMEs in Africa?" (Research Lendha's mission, target market, and recent news)
• "How do you see your design skills contributing to building trust in a fintech brand?" (Connect your skills to the core values of trust and reliability in finance)
• "Describe your experience working in a hybrid or remote team environment." (Highlight your ability to collaborate effectively and maintain productivity)
Portfolio Presentation Strategy:
• Start with Impact: Begin with your strongest and most relevant projects, ideally showcasing both static and motion work.
• Context is Key: For each project, clearly articulate the client/company, the problem you were solving, your role, your process, and the results achieved.
• Highlight Motion Workflow: Specifically detail your process for creating animations and motion graphics, from concept to final render.
• Showcase Software Proficiency: Be ready to discuss your advanced techniques within Adobe Creative Suite and Figma.
• Engage and Discuss: Treat it as a conversation; be open to questions and be prepared to elaborate on your design decisions.
📝 Enhancement Note: Candidates should prepare specific examples that demonstrate their ability to create impactful visuals for a fintech context and their proficiency with the required design and motion graphics tools.
📌 Application Steps
To apply for this Brand Designer position:
• Submit your application through the provided link on SmartRecruiters.
• Tailor your Resume: Highlight experience in brand design, motion graphics, video editing, and proficiency in Adobe Creative Suite and Figma. Quantify achievements where possible (e.g., "Increased engagement on social media by X% through animated content").
• Curate Your Portfolio: Ensure your online portfolio (e.g., Behance, personal website) prominently features your best static design and motion graphics work, with clear descriptions of your process and impact.
• Prepare for a Design Challenge: Be ready to complete a practical design exercise that may involve both static and motion elements, assessing your ability to meet Lendha's brand aesthetic and technical requirements.
• Research Lendha: Understand their mission, target audience (SMEs in Africa), and current brand presence to articulate your interest and how your skills align during interviews.
⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Job Title: Brand Designer
Company: Lendha
Location: Lagos, Nigeria
Job Type: Full-time
Category: Creative & Media / Marketing / Technology
Date Posted: 2026-02-10
Experience Level: Mid-Level (2-5 Years)
Remote Status: Hybrid
🚀 Role Summary
• This role focuses on building and maintaining a strong brand identity through compelling visual systems and engaging motion graphics for a fintech company.
• Responsibilities include designing high-quality marketing assets for digital touchpoints, ensuring brand consistency across all communications, and creating animated content for social media and campaigns.
• Collaboration with marketing, product, and content teams is crucial for translating creative briefs into effective visual concepts.
• The position requires proficiency in industry-standard design and motion graphics software.
📝 Enhancement Note: While the job title is "Brand Designer," the description emphasizes a blend of static and motion design, including video editing, positioning this role as a versatile visual storyteller within the marketing and creative functions of a fast-paced fintech startup. The "Hybrid work setup" indicates a balance between in-office collaboration and remote flexibility, typical for modern creative roles.
📈 Primary Responsibilities
• Design and execute high-quality brand and marketing assets for various digital platforms, including social media, advertising campaigns, and product communications.
• Uphold and meticulously apply Lendha's brand guidelines across all visual outputs to ensure a consistent and recognizable brand identity.
• Conceptualize and develop engaging motion graphics, animations, and short videos for social media, explainer content, and marketing initiatives.
• Translate static designs and illustrations into dynamic motion content, enhancing visual storytelling and audience engagement.
• Collaborate closely with cross-functional teams such as Content, Social Media, Product, and Marketing to align visual strategies with broader business objectives.
• Manage design feedback, iterate on creative concepts, and ensure timely delivery of all visual assets within project deadlines.
• Contribute innovative creative ideas to elevate Lendha's visual storytelling and overall brand presence in the African fintech market.
• Organize and maintain a comprehensive library of design and motion assets for easy access and future reference.
• Support basic video editing tasks as required to supplement motion graphics and animation work.
📝 Enhancement Note: The responsibilities clearly outline a dual focus on static brand design and dynamic motion/video content creation. This suggests the need for a candidate who can seamlessly transition between these two disciplines, demonstrating versatility in visual communication strategies for a digital-first audience.
🎓 Skills & Qualifications
Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Animation, or a related field is typically expected for roles of this nature, or equivalent professional experience.
Experience: Minimum of 2 years of professional experience in a creative or brand design role, with a demonstrated ability to produce high-quality visual assets and motion graphics.
Required Skills:
• Strong foundation in design principles, including layout, typography, color theory, and composition.
• Proficiency in industry-standard design software such as Adobe Illustrator, Photoshop, and Figma.
• Expertise in motion graphics and animation software, including Adobe After Effects and Premiere Pro.
• Solid understanding of animation principles and visual storytelling techniques for digital media.
• Ability to interpret creative briefs and translate them into compelling visual concepts.
• Excellent collaboration and communication skills for effective teamwork with cross-functional departments.
• Detail-oriented approach with a commitment to maintaining brand consistency and quality.
• Adaptability and efficiency in a fast-paced, dynamic startup environment.
Preferred Skills:
• Prior experience in the fintech industry, with startups, or with digital-first brands.
• Proven experience creating content specifically for social media platforms and performance marketing campaigns.
• Familiarity with brand systems, identity development, and rebrand processes.
• A comprehensive portfolio showcasing a strong portfolio of both static design and motion work.
📝 Enhancement Note: The "Bonus Points" section strongly indicates a preference for candidates with specific industry exposure (fintech, startups) and practical experience in social media content creation. The emphasis on a portfolio showcasing both static and motion work is a critical requirement for this role.
📊 Process & Systems Portfolio Requirements
Portfolio Essentials:
• A robust portfolio demonstrating a strong command of brand identity design, including logo development, brand guidelines, and campaign collateral.
• Showcase of static visual assets designed for digital platforms, highlighting layout, typography, and creative concept execution.
• A dedicated section featuring motion graphics and animation work, including examples of social media animations, explainer videos, and animated product features.
• Evidence of applying brand consistency across diverse visual outputs and platforms.
• Case studies or project examples that detail the design process from brief to final execution, illustrating problem-solving and creative decision-making.
Process Documentation:
• Examples of how brand guidelines were developed, maintained, or applied in previous roles.
• Demonstrations of workflow for managing design projects, including feedback loops and iteration processes.
• Evidence of utilizing design systems or style guides to ensure consistency in visual outputs.
• Any process documentation related to asset management and organization for design and motion files.
📝 Enhancement Note: The "Bonus Points" section directly mentions the requirement for a portfolio that shows both static design and motion work. This implies that candidates will be evaluated heavily on their ability to present a balanced and impressive range of creative output.
💵 Compensation & Benefits
Salary Range: NGN 200,000 - NGN 250,000 per month.
Benefits:
• Competitive salary with opportunities for salary growth as experience and contributions increase.
• Hybrid work setup, offering a blend of in-office collaboration and remote flexibility.
• Comprehensive support for health and wellness initiatives.
• Investment in professional development, including training and learning opportunities.
• Opportunity for significant impact and ownership, directly shaping the perception and experience of the Lendha brand.
Working Hours: Approximately 40 hours per week, typical for full-time employment, with potential for flexibility given the hybrid work arrangement.
📝 Enhancement Note: The salary range is provided in Nigerian Naira (NGN) per month. To provide context, NGN 200,000 - NGN 250,000 per month translates to approximately USD $130 - $160 per month (as of early 2024, using an approximate exchange rate of 1 USD = 1550 NGN). This figure should be considered within the local economic context of Lagos, Nigeria. The benefits package emphasizes growth, well-being, and direct impact, which are attractive to mid-level creative professionals.
🎯 Team & Company Context
🏢 Company Culture
Industry: Financial Technology (Fintech) – Lendha operates within the rapidly growing African fintech sector, focusing on providing a credit-led financial operating system for Small and Medium-sized Enterprises (SMEs). This context implies a dynamic, innovative, and potentially fast-paced work environment driven by technological advancement and market needs.
Company Size: Lendha is described as having offices in Lagos and Ogun state. While specific employee numbers aren't provided, the context of a fintech company operating across multiple Nigerian states suggests a growing, likely mid-sized organization rather than a large enterprise. This size often translates to a more agile structure, flatter hierarchies, and greater individual impact.
Founded: The founding date is not provided. However, the company's focus on building a "credit-led financial operating system for SMEs in Africa" points to a modern fintech venture aiming to address a significant market gap.
Team Structure:
• The Brand Designer will likely be part of a Marketing or Creative team.
• This team will collaborate closely with Product Development, Content Creation, and potentially Sales or Business Development departments.
• Reporting structure is likely to be to a Creative Lead, Marketing Manager, or Head of Marketing.
• Cross-functional collaboration is highlighted as a key aspect of the role, emphasizing teamwork and shared goals.
Methodology:
• The company's approach to design will be data-informed and customer-centric, aiming to build trust and clarity for SMEs.
• Emphasis will be placed on creating visually consistent and compelling narratives that resonate with the target audience.
• Agile methodologies might be employed for project management and content creation, allowing for rapid iteration and adaptation.
Company Website: lendha.com
📝 Enhancement Note: The company's focus on SMEs in Africa, combined with its fintech nature, suggests a mission-driven culture that values innovation, problem-solving, and tangible impact. The "Hybrid work setup" indicates a modern approach to employee experience and work-life balance.
📈 Career & Growth Analysis
Operations Career Level: This role is positioned at a mid-level (2-5 years of experience), suitable for a Brand Designer ready to take on more responsibility and contribute strategically to brand development. It's not an entry-level position but also not yet a senior leadership role.
Reporting Structure: The Brand Designer will report to a manager within the marketing or creative department. This structure allows for mentorship and guidance while providing autonomy in day-to-day design tasks. Collaboration with other departments is expected to be peer-to-peer.
Operations Impact: The Brand Designer's work will have a direct and significant impact on how Lendha is perceived by its target audience (SMEs) and the broader market. Strong visual branding and engaging motion content are critical for building trust, communicating value propositions, and differentiating Lendha in a competitive fintech landscape. The role contributes to top-of-funnel marketing efforts and the overall customer experience.
Growth Opportunities:
• Skill Specialization: Opportunity to deepen expertise in motion graphics, animation, or specific areas of brand strategy.
• Brand System Development: Potential to lead or significantly contribute to the evolution of Lendha's brand system and guidelines.
• Cross-functional Leadership: As experience grows, the individual may take on project leadership roles, managing design aspects of larger campaigns or initiatives.
• Mentorship: Potential to mentor junior designers or interns as the team expands.
• Industry Exposure: Gaining valuable experience in the high-growth African fintech sector.
📝 Enhancement Note: The "Real ownership" benefit suggests that opportunities for career growth will be tied to individual initiative and contribution, allowing for significant impact and potential advancement within the organization as it scales.
🌐 Work Environment
Office Type: The company operates with a hybrid work setup, indicating a combination of office-based work and remote flexibility. This suggests that Lendha values both in-person collaboration and the autonomy of remote work. The office environment in Lagos is likely to be modern and conducive to creative work.
Office Location(s): Offices are located in Lagos and Ogun State, Nigeria. The specific office for this role is likely in Lagos (Bode Thomas Street, Surulere). This location provides access to a vibrant business hub.
Workspace Context:
• The workspace is designed to foster collaboration, especially with marketing, product, and content teams.
• Access to necessary design and motion graphics software and hardware will be provided.
• The environment is expected to be dynamic, supporting the fast-paced nature of a fintech startup.
• Opportunities for team interaction and brainstorming sessions will be part of the daily routine.
Work Schedule: The standard working hours are approximately 40 hours per week, typical for a full-time role. The hybrid nature of the setup offers some flexibility in managing work time, balancing project deadlines with personal needs.
📝 Enhancement Note: The hybrid model is a key aspect of the work environment, suggesting a modern workplace that balances team cohesion with individual flexibility. This is a significant factor for many creative professionals.
📄 Application & Portfolio Review Process
Interview Process:
• Initial Screening: A review of submitted resumes and portfolios to assess qualifications and creative output.
• Technical Interview: Likely includes a discussion about design process, software proficiency, and experience with brand systems and motion graphics. Candidates may be asked to walk through specific portfolio pieces.
• Practical Exercise/Challenge: A design challenge or a request to create a small asset based on a brief, simulating real-world tasks. This might involve both static design and a short animation.
• Team/Cultural Fit Interview: Meeting with potential team members (e.g., Marketing Manager, Content Lead) to assess collaboration style, communication skills, and alignment with Lendha's culture.
• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and the strategic impact of the role.
Portfolio Review Tips:
• Curate Selectively: Showcase your strongest and most relevant work, emphasizing projects that align with Lendha's brand identity and target audience (fintech, SMEs, digital-first).
• Highlight Motion Work: Ensure your motion graphics and animation examples are prominent and clearly demonstrate your skills in After Effects and Premiere Pro.
• Tell a Story: For each portfolio piece, briefly explain the brief, your creative process, the challenges you faced, and the outcome or impact. Use case study format where possible.
• Brand Consistency Examples: Include examples where you've successfully applied or developed brand guidelines.
• Technical Proficiency: Clearly list the tools and software used for each project.
• Organize for Clarity: Structure your portfolio logically, perhaps with sections for static design and motion graphics, making it easy for reviewers to navigate.
Challenge Preparation:
• Understand the Brief: Carefully analyze any design challenge brief, asking clarifying questions if necessary.
• Focus on Brand Alignment: Ensure your solution strongly reflects Lendha's existing brand identity or a proposed evolution aligned with their mission.
• Demonstrate Process: Be prepared to explain your thought process, design decisions, and how you arrived at your solution, not just the final output.
• Time Management: Practice creating assets within realistic time constraints, as challenges often have strict deadlines.
• Presentation Skills: Prepare to present your work clearly and concisely, articulating your rationale and demonstrating your understanding of design principles and motion graphics.
📝 Enhancement Note: The emphasis on a portfolio showcasing both static and motion work, as well as specific software proficiency, means candidates should be prepared to demonstrate these skills comprehensively during the application and interview process.
🛠 Tools & Technology Stack
Primary Tools:
• Adobe Creative Suite:
• Adobe Illustrator: For vector graphics, logo design, and illustration.
• Adobe Photoshop: For image editing, manipulation, and digital asset creation.
• Adobe After Effects: For motion graphics, animation, and visual effects.
• Adobe Premiere Pro: For video editing and post-production.
• Figma: For UI/UX design, prototyping, and collaborative design workflows.
Analytics & Reporting: While not explicitly mentioned for this role, the marketing team likely uses analytics tools (e.g., Google Analytics, social media analytics platforms) to measure the performance of design assets and campaigns. The Brand Designer might need to interpret basic performance data to inform future designs.
CRM & Automation: Not directly relevant to the Brand Designer's core responsibilities, but understanding how marketing assets are deployed through CRM or marketing automation platforms could be beneficial.
📝 Enhancement Note: Proficiency in Adobe Illustrator, Photoshop, After Effects, Premiere Pro, and Figma is a non-negotiable requirement. Candidates should be prepared to discuss their experience and proficiency with these specific tools in detail.
👥 Team Culture & Values
Operations Values:
• Trust Building: As a fintech company, trust is paramount. The brand design should reflect reliability, security, and professionalism.
• Clarity and Simplicity: Designs should effectively communicate complex financial concepts to SMEs in an understandable way.
• Innovation and Growth: Reflecting the dynamic nature of fintech and the company's mission to support SME growth in Africa.
• Customer-Centricity: Designs should resonate with the needs and aspirations of SME owners.
• Efficiency: Streamlined design processes and effective asset management are valued.
Collaboration Style:
• Cross-functional: Close collaboration with marketing, content, and product teams is essential.
• Feedback-Oriented: Openness to receiving and incorporating feedback from team members and stakeholders.
• Proactive Communication: Maintaining clear and regular communication regarding project status, challenges, and creative ideas.
• Team-Oriented: Working together to achieve common goals and support the overall brand vision.
📝 Enhancement Note: The company's mission to serve SMEs in Africa implies a culture that values practical solutions, reliability, and tangible impact. The brand design must align with these core values to build credibility.
⚡ Challenges & Growth Opportunities
Challenges:
• Balancing Static and Motion: Effectively managing and excelling in both static design and motion graphics requires strong time management and skill versatility.
• Fast-Paced Environment: Adapting to the rapid iteration cycles and evolving priorities common in startups and fintech.
• Brand Evolution: Contributing to the development and refinement of a brand identity in a growing market.
• Diverse Audience Needs: Creating visuals that appeal to a broad range of SMEs across different sectors and regions.
Learning & Development Opportunities:
• Advanced Motion Graphics: Opportunities to master complex animation techniques and explore new tools.
• Brand Strategy: Deeper involvement in brand strategy discussions and identity development.
• Fintech Industry Expertise: Gaining specialized knowledge of the financial technology landscape in Africa.
• Cross-Disciplinary Learning: Understanding the interplay between design, marketing, product, and content.
📝 Enhancement Note: The challenges presented are typical for a growing company in a dynamic sector. The opportunities for learning and development are significant, particularly for those looking to specialize in brand building within the fintech space.
💡 Interview Preparation
Strategy Questions:
• "Can you walk us through a project in your portfolio where you successfully translated a complex service into clear and engaging visuals?" (Focus on process, problem-solving, and audience understanding)
• "How do you approach maintaining brand consistency across different platforms and asset types, especially when working with various teams?" (Focus on process, collaboration, and understanding of brand guidelines)
• "Describe a time you had to adapt your design approach based on performance data or team feedback. What was the outcome?" (Focus on data-driven design, adaptability, and stakeholder management)
• "How do you prioritize design requests when working on multiple projects with competing deadlines?" (Focus on project management, time management, and communication)
Company & Culture Questions:
• "What interests you about Lendha and our mission to serve SMEs in Africa?" (Research Lendha's mission, target market, and recent news)
• "How do you see your design skills contributing to building trust in a fintech brand?" (Connect your skills to the core values of trust and reliability in finance)
• "Describe your experience working in a hybrid or remote team environment." (Highlight your ability to collaborate effectively and maintain productivity)
Portfolio Presentation Strategy:
• Start with Impact: Begin with your strongest and most relevant projects, ideally showcasing both static and motion work.
• Context is Key: For each project, clearly articulate the client/company, the problem you were solving, your role, your process, and the results achieved.
• Highlight Motion Workflow: Specifically detail your process for creating animations and motion graphics, from concept to final render.
• Showcase Software Proficiency: Be ready to discuss your advanced techniques within Adobe Creative Suite and Figma.
• Engage and Discuss: Treat it as a conversation; be open to questions and be prepared to elaborate on your design decisions.
📝 Enhancement Note: Candidates should prepare specific examples that demonstrate their ability to create impactful visuals for a fintech context and their proficiency with the required design and motion graphics tools.
📌 Application Steps
To apply for this Brand Designer position:
• Submit your application through the provided link on SmartRecruiters.
• Tailor your Resume: Highlight experience in brand design, motion graphics, video editing, and proficiency in Adobe Creative Suite and Figma. Quantify achievements where possible (e.g., "Increased engagement on social media by X% through animated content").
• Curate Your Portfolio: Ensure your online portfolio (e.g., Behance, personal website) prominently features your best static design and motion graphics work, with clear descriptions of your process and impact.
• Prepare for a Design Challenge: Be ready to complete a practical design exercise that may involve both static and motion elements, assessing your ability to meet Lendha's brand aesthetic and technical requirements.
• Research Lendha: Understand their mission, target audience (SMEs in Africa), and current brand presence to articulate your interest and how your skills align during interviews.
⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
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