Marketing Specialist

Key Responsibilities:
• Develop and execute marketing campaigns across digital and offline channels
• Create engaging content for social media, email, blogs, and website
• Manage and optimize paid ads
• Conduct market research and competitor analysis
• Track campaign performance and prepare monthly marketing reports
• Collaborate with sales and product teams to align marketing strategies
• Support partnership and brand collaboration initiatives
• Promote the brand via email marketing, recruitment marketing

Requirements:
• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2+ years of experience in brand and digital marketing preferably in consumer electronics, FMCG, or lifestyle brands
• Proven track record in developing and executing successful marketing campaigns
• Strong understanding of SEO, content marketing, Email marketing and social media management
• Experience running paid ads and analysing performance metrics
• Excellent writing and communication skills
• Knowledge of graphics, video editing and content creation
• Strong project management and multitasking ability
• Proficiency in marketing tools Google Analytics, Meta Ads Manager, etc.