Job Description
Industry: Fashion / E-commerce
Products: Made-to-Measure African Caftans, Custom Denim, Shirts, Suits & Future Product Lines
Location: Lagos (with responsibility for local and diaspora markets)
Reports to: Founder / Head of Business
ROLE OVERVIEW:
We are looking for a strategic, customer-obsessed Digital Marketing & Customer Experience Manager to own and manage our client's entire online customer journey — from first ad click to purchase, repeat orders, and long-term brand loyalty.
This role is both commercial and hands-on. You will be responsible for driving online sales, managing our Shopify store, running Meta advertising campaigns, building sales funnels, creating engaging digital content, and delivering an exceptional customer experience across all digital touchpoints.
You will be the engine behind their online revenue growth, serving customers in Lagos, across Nigeria, and within the diaspora market.
KEY RESPONSIBILITIES:
1. Digital Marketing & Paid Advertising
• Plan, execute, and optimise Meta (Facebook & Instagram) ad campaigns for traffic, lead generation, and conversions.
• Manage ad budgets, creatives, targeting, and performance reporting using Meta Ads Manager.
• Continuously test and improve creatives, copy, audiences, and funnels to maximise ROI.
• Collaborate with internal teams to align campaigns with product launches and promotions.
2. E-Commerce & Shopify Store Management
• Manage and optimise the company’s Shopify store, including product listings, collections, pricing, and inventory presentation.
• Handle basic theme customisation, app integrations, and checkout optimisation (training provided where required).
• Ensure the online store reflects the brand’s premium positioning and customer expectations.
• Monitor store performance using Shopify Analytics and recommend improvements.
3. Sales Funnels & Customer Journey Ownership
• Design and manage end-to-end sales funnels from awareness to conversion and retention.
• Improve customer acquisition, conversion rates, repeat purchases, and lifetime value.
• Identify drop-off points in the customer journey and implement solutions.
• Support post-purchase engagement and retention strategies.
4. Content & Brand Engagement
• Create engaging content for social media, ads, and product pages using tools like Canva and CapCut.
• Write compelling copy for ads, product descriptions, emails, WhatsApp broadcasts, and social posts.
• Ensure brand tone, messaging, and visual identity are consistent across all platforms.
• Support influencer, content, and brand collaboration initiatives where applicable.
5. Customer Experience & Support
• Own customer communication across Instagram DMs, WhatsApp, email, and phone.
• Deliver prompt, professional, and empathetic customer service at all touchpoints.
• Handle enquiries related to orders, custom measurements, delivery timelines, and after-sales support.
• Ensure excellent phone etiquette and clear communication, especially for high-value and international customers.
• Use customer feedback to improve products, processes, and overall experience.
6. Data, Analytics & Reporting
• Track and analyse performance using Meta Ads Manager, Shopify Analytics, and Google Analytics.
• Interpret data to make informed decisions on ads, content, pricing, and customer experience.
• Prepare regular performance reports and insights for management.
• Monitor KPIs such as conversion rates, ROAS, CAC, AOV, and repeat purchase rates.
REQUIRED EXPERIENCE & QUALIFICATIONS:
Must-Have:
• 2–4 years of experience in digital marketing, e-commerce, growth marketing, or a related role.
• Proven hands-on experience managing Meta Ads (Facebook/Instagram) via Ads Manager.
• Experience managing a Shopify store (product setup, optimisation, basic customisation).
• Strong understanding of sales funnels and customer journey mapping.
• Excellent copywriting skills for ads, product pages, emails, and social media.
• Experience handling customer service via chat, email, and phone, with strong communication skills.
• Comfortable using content creation tools such as Canva and CapCut.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Highly organised, self-motivated, and able to manage multiple priorities independently.
Nice-to-Have:
• Experience in fashion, made-to-measure, or e-commerce businesses.
• Familiarity with email marketing tools (Klaviyo, Mailchimp, Omnisend).
• Knowledge of Meta Pixel, Conversions API, Google Analytics, and UTM tracking.
• Basic graphic design or video editing skills.
• Experience with CRM or automation tools (HubSpot, Zoho, Pipedrive, Zapier, Make).
• Knowledge of SEO, content marketing, or influencer partnerships.
• Experience serving international or diaspora customers (payments, shipping, time zones).
KEY SUCCESS METRICS (KPIs):
• Online sales growth and conversion rates
• Meta Ads performance (ROAS, CAC)
• Shopify store performance
• Customer satisfaction and response times
• Repeat purchase and retention rates
WHY THIS ROLE MATTERS
This role is critical to our growth. You will directly influence:
• Revenue and profitability
• Brand perception
• Customer loyalty
• Expansion into new markets
If you are passionate about digital growth, customer experience, and building a strong fashion e-commerce brand, this role offers both ownership and impact.
Job Type: Full-time
Pay: ₦200,000.00 - ₦300,000.00 per month
Products: Made-to-Measure African Caftans, Custom Denim, Shirts, Suits & Future Product Lines
Location: Lagos (with responsibility for local and diaspora markets)
Reports to: Founder / Head of Business
ROLE OVERVIEW:
We are looking for a strategic, customer-obsessed Digital Marketing & Customer Experience Manager to own and manage our client's entire online customer journey — from first ad click to purchase, repeat orders, and long-term brand loyalty.
This role is both commercial and hands-on. You will be responsible for driving online sales, managing our Shopify store, running Meta advertising campaigns, building sales funnels, creating engaging digital content, and delivering an exceptional customer experience across all digital touchpoints.
You will be the engine behind their online revenue growth, serving customers in Lagos, across Nigeria, and within the diaspora market.
KEY RESPONSIBILITIES:
1. Digital Marketing & Paid Advertising
• Plan, execute, and optimise Meta (Facebook & Instagram) ad campaigns for traffic, lead generation, and conversions.
• Manage ad budgets, creatives, targeting, and performance reporting using Meta Ads Manager.
• Continuously test and improve creatives, copy, audiences, and funnels to maximise ROI.
• Collaborate with internal teams to align campaigns with product launches and promotions.
2. E-Commerce & Shopify Store Management
• Manage and optimise the company’s Shopify store, including product listings, collections, pricing, and inventory presentation.
• Handle basic theme customisation, app integrations, and checkout optimisation (training provided where required).
• Ensure the online store reflects the brand’s premium positioning and customer expectations.
• Monitor store performance using Shopify Analytics and recommend improvements.
3. Sales Funnels & Customer Journey Ownership
• Design and manage end-to-end sales funnels from awareness to conversion and retention.
• Improve customer acquisition, conversion rates, repeat purchases, and lifetime value.
• Identify drop-off points in the customer journey and implement solutions.
• Support post-purchase engagement and retention strategies.
4. Content & Brand Engagement
• Create engaging content for social media, ads, and product pages using tools like Canva and CapCut.
• Write compelling copy for ads, product descriptions, emails, WhatsApp broadcasts, and social posts.
• Ensure brand tone, messaging, and visual identity are consistent across all platforms.
• Support influencer, content, and brand collaboration initiatives where applicable.
5. Customer Experience & Support
• Own customer communication across Instagram DMs, WhatsApp, email, and phone.
• Deliver prompt, professional, and empathetic customer service at all touchpoints.
• Handle enquiries related to orders, custom measurements, delivery timelines, and after-sales support.
• Ensure excellent phone etiquette and clear communication, especially for high-value and international customers.
• Use customer feedback to improve products, processes, and overall experience.
6. Data, Analytics & Reporting
• Track and analyse performance using Meta Ads Manager, Shopify Analytics, and Google Analytics.
• Interpret data to make informed decisions on ads, content, pricing, and customer experience.
• Prepare regular performance reports and insights for management.
• Monitor KPIs such as conversion rates, ROAS, CAC, AOV, and repeat purchase rates.
REQUIRED EXPERIENCE & QUALIFICATIONS:
Must-Have:
• 2–4 years of experience in digital marketing, e-commerce, growth marketing, or a related role.
• Proven hands-on experience managing Meta Ads (Facebook/Instagram) via Ads Manager.
• Experience managing a Shopify store (product setup, optimisation, basic customisation).
• Strong understanding of sales funnels and customer journey mapping.
• Excellent copywriting skills for ads, product pages, emails, and social media.
• Experience handling customer service via chat, email, and phone, with strong communication skills.
• Comfortable using content creation tools such as Canva and CapCut.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Highly organised, self-motivated, and able to manage multiple priorities independently.
Nice-to-Have:
• Experience in fashion, made-to-measure, or e-commerce businesses.
• Familiarity with email marketing tools (Klaviyo, Mailchimp, Omnisend).
• Knowledge of Meta Pixel, Conversions API, Google Analytics, and UTM tracking.
• Basic graphic design or video editing skills.
• Experience with CRM or automation tools (HubSpot, Zoho, Pipedrive, Zapier, Make).
• Knowledge of SEO, content marketing, or influencer partnerships.
• Experience serving international or diaspora customers (payments, shipping, time zones).
KEY SUCCESS METRICS (KPIs):
• Online sales growth and conversion rates
• Meta Ads performance (ROAS, CAC)
• Shopify store performance
• Customer satisfaction and response times
• Repeat purchase and retention rates
WHY THIS ROLE MATTERS
This role is critical to our growth. You will directly influence:
• Revenue and profitability
• Brand perception
• Customer loyalty
• Expansion into new markets
If you are passionate about digital growth, customer experience, and building a strong fashion e-commerce brand, this role offers both ownership and impact.
Job Type: Full-time
Pay: ₦200,000.00 - ₦300,000.00 per month
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