Job Description
We are seeking a highly skilled Lead, Growth Marketing (B2B Demand Generation) to fuel demand generation for our enterprise and high-growth business clients across Africa. This role is critical to building a strong commercial pipeline by generating high-quality leads, strengthening brand visibility among decision-makers, and supporting revenue acceleration for our enterprise unit.
The ideal candidate is strategic, analytical, creative — and deeply experienced in B2B marketing for corporate or mid-market segments.
Key Responsibilities
1. Enterprise Demand Generation
• Design and execute targeted campaigns for enterprise clients, high-growth businesses, and institutional customers.
• Develop account-based marketing and sector focused customer acquisition strategies or enterprise buyers.
2. Pipeline & Revenue Support
• Collaborate closely with enterprise sales to define ICPs and value propositions.
• Align marketing activities with revenue and quarterly sales targets.
• Lead and optimize the full enterprise demand and acquisition funnel, with accountability for MQLs, SQLs, CPL, and CAC.
3. Digital & Performance Marketing
• Run performance campaigns across LinkedIn (primary), Google, and email automation, with strong targeting for senior decision-makers.
• Optimize landing pages and conversion pathways to increase lead quality.
4. Content & Strategic Messaging
• Create compelling enterprise-focused content: videos,case studies,pitch decks, product one-pagers, email sequences, whitepapers, blogs, scripts for short explainer product videos etc.
• Develop messaging that speaks directly to enterprise pain points and business outcomes.
• Support the commercial team with pitch materials and campaign assets.
5. Events for Demand Generation & Nurturing
• Design and deliver high quality targeted virtual and in-person events that attract, engage, and generate qualified enterprise leads
• Use events to nurture prospects through the funnel, with structured follow-up and clear conversion to MQLs and SQLs
6. CRM, AI & Data-Driven Decision Making
• Ensure high-quality CRM data across all traction channels to track accurately and compare funnel performance
• Use CRM insights to drive data-informed decisions on channel prioritization, funnel optimization, and investment allocation
• Implement AI-driven workflows for lead scoring, segmentation, and personalization.
• Leverage AI to analyse funnel performance, identify trends, and recommend improvements.
7. Research & Insights
• Track market trends among enterprise buyers and high-growth businesses.
• Provide insights on competitor positioning and potential partnership channels.
Requirements
• Master’s degree with other relevant certifications preferred
• 7+ years in B2B growth marketing, enterprise marketing, or demand generation.
• Proven track record running campaigns that generate leads from enterprise clients or mid-large businesses.
• Experience with marketing and AI automation tools, advertising platforms such as LinkedIn Campaigns and Google Ads, and CRM systems.
• Sharp analytical skills with experience driving improvements across the funnel.
• Commercially minded and results-driven.
• Highly analytical and disciplined with testing and optimization.
• Highly collaborative, especially with sales, product, and country teams.
• Strategic thinker who can balance detail with big-picture growth planning.
• Excellent copywriting and communication skills tailored to executive audiences
Benefits
• A high-impact, diverse and ambitious team with common values:
• Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
• Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
• Push the limits: We ask why, embrace failure and try new things. We never settle.
• Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
• Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.
• A dynamic office & team life:
• Monthly team social events and yearly offsite
• Regular learning and coaching opportunities
• A hybrid working model
The ideal candidate is strategic, analytical, creative — and deeply experienced in B2B marketing for corporate or mid-market segments.
Key Responsibilities
1. Enterprise Demand Generation
• Design and execute targeted campaigns for enterprise clients, high-growth businesses, and institutional customers.
• Develop account-based marketing and sector focused customer acquisition strategies or enterprise buyers.
2. Pipeline & Revenue Support
• Collaborate closely with enterprise sales to define ICPs and value propositions.
• Align marketing activities with revenue and quarterly sales targets.
• Lead and optimize the full enterprise demand and acquisition funnel, with accountability for MQLs, SQLs, CPL, and CAC.
3. Digital & Performance Marketing
• Run performance campaigns across LinkedIn (primary), Google, and email automation, with strong targeting for senior decision-makers.
• Optimize landing pages and conversion pathways to increase lead quality.
4. Content & Strategic Messaging
• Create compelling enterprise-focused content: videos,case studies,pitch decks, product one-pagers, email sequences, whitepapers, blogs, scripts for short explainer product videos etc.
• Develop messaging that speaks directly to enterprise pain points and business outcomes.
• Support the commercial team with pitch materials and campaign assets.
5. Events for Demand Generation & Nurturing
• Design and deliver high quality targeted virtual and in-person events that attract, engage, and generate qualified enterprise leads
• Use events to nurture prospects through the funnel, with structured follow-up and clear conversion to MQLs and SQLs
6. CRM, AI & Data-Driven Decision Making
• Ensure high-quality CRM data across all traction channels to track accurately and compare funnel performance
• Use CRM insights to drive data-informed decisions on channel prioritization, funnel optimization, and investment allocation
• Implement AI-driven workflows for lead scoring, segmentation, and personalization.
• Leverage AI to analyse funnel performance, identify trends, and recommend improvements.
7. Research & Insights
• Track market trends among enterprise buyers and high-growth businesses.
• Provide insights on competitor positioning and potential partnership channels.
Requirements
• Master’s degree with other relevant certifications preferred
• 7+ years in B2B growth marketing, enterprise marketing, or demand generation.
• Proven track record running campaigns that generate leads from enterprise clients or mid-large businesses.
• Experience with marketing and AI automation tools, advertising platforms such as LinkedIn Campaigns and Google Ads, and CRM systems.
• Sharp analytical skills with experience driving improvements across the funnel.
• Commercially minded and results-driven.
• Highly analytical and disciplined with testing and optimization.
• Highly collaborative, especially with sales, product, and country teams.
• Strategic thinker who can balance detail with big-picture growth planning.
• Excellent copywriting and communication skills tailored to executive audiences
Benefits
• A high-impact, diverse and ambitious team with common values:
• Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
• Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
• Push the limits: We ask why, embrace failure and try new things. We never settle.
• Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
• Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.
• A dynamic office & team life:
• Monthly team social events and yearly offsite
• Regular learning and coaching opportunities
• A hybrid working model
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