Head Of Growth Growth Marketing Lead Dtc Food (Remote)

Head Of Growth Growth Marketing Lead Dtc Food | Prepnourish | Nigeria 📍 Location: Hybrid (Lagos) 🏢 Company: PrepNourish 🕒 Employment Type: Full-TimeAbout PrepNourishPrepNourish is a fast-growing healthy meal prep company helping individuals achieve their health goals without sacrificing taste.We provide structured, portion-controlled meal plans designed for weight loss, muscle gain, diabetes management, and overall wellness.We are currently 4+ months into operations and generating consistent monthly revenue. Now, we are building a serious internal growth engine to scale sustainably and intelligently.We are not looking for activity. We are looking for measurable, profitable growth.The RoleWe are hiring a Growth Marketing Lead to own revenue growth across acquisition, retention, and funnel optimization.This role is not about posting content.It is about building and managing a scalable growth system.You will be responsible for:Reducing CACIncreasing LTVImproving repeat purchase rateOptimizing conversion ratesStructuring marketing strategyDriving measurable, profitable revenue growthYou will work directly with the Founder and oversee paid acquisition, content direction, and retention strategy.Key ResponsibilitiesDevelop and execute a 90-day and 12-month growth roadmapOwn performance marketing strategy (Meta, Google, etc.)Optimize landing pages and conversion funnelsImprove customer retention and subscription renewalsDesign referral and loyalty programsDefine and track CAC, LTV, ROAS, churn, and contribution marginDirect content strategy in collaboration with the Content LeadAnalyze performance weekly and adjust strategy accordinglyEnsure marketing spend generates profitable growthWhat We’re Looking For3+ years experience in performance-driven growth marketingExperience scaling a DTC or subscription-based businessStrong understanding of unit economics (CAC, LTV, margins)Ability to interpret data and make strategic decisionsExperience managing and optimizing ad budgetsStrong communication and leadership skillsBonus if you have experience in:Food, health, fitness, or subscription businessesRetention marketing and CRM automationWhat Success Looks Like (First 6 Months)Improved repeat purchase ratePredictable customer acquisition costReduced wasted ad spendStructured growth reporting systemClear revenue growth trajectoryWhy Join PrepNourish?You will:Build the growth engine from the ground upWork directly with the FounderHave ownership over strategyHelp shape a brand changing how Nigerians eatHow to ApplySend your CV and a short breakdown of:A growth strategy you implemented and its measurable resultsHow you reduced CAC in a previous roleHow you would approach scaling PrepNourish from its current stage Show more Show less