Job Description
Responsibilities:
Sales & Volume Growth:
• Drive sales across on-trade and off-trade outlets within the territory
• Support achievement of annual and quarterly volume targets
• Identify new sales opportunities and priority outlets
Outlet Development & Management:
• Open and onboard new outlets in collaboration with distributors
• Re-engage existing outlets and improve performance
• Ensure Salamanca is stocked, visible and correctly positioned
• Maintain strong relationships with outlet owners, managers, bartenders, and key influencers.
Distributor & Partner Management:
• Work closely with assigned distributors and sub-distributors
• Track distributor activity and outlet coverage
• Validate distributor sales data and market feedback
• Escalate gaps, delays, or pricing issues
Brand Execution & Activations:
• Execute brand activations and promotions in approved outlets
• Ensure proper use of Salamanca visibility assets
• Monitor activations to ensure they drive real sales
Data, Reporting & Insights:
• Collect and report outlet-level sales data
• Track stock levels, depletion, and reorder patterns
• Share market insights, competitor activity, and pricing trends
Territory Coverage:
• The TSM is responsible for regular field visits across assigned areas
• Must be active in-market multiple days per week
• This is a field-based role, not desk-based
Requirements:
• Minimum of 3–5 years of experience in sales within FMCG, alcohol, beverages, or hospitality
• Strong understanding of on-trade and off-trade operations
• Proven ability to build and manage relationships
• Comfortable working with distributors and independent outlets
• Strong communication and negotiation skills
• Must own and maintain a reliable car
• Valid driver’s licence
• Highly organised and disciplined
• Comfortable with targets and performance tracking
• Willingness to work evenings and weekends when required
Location: Lagos (with travel to assigned territories)
Remuneration: NGN 400,000 - 450,000
Sales & Volume Growth:
• Drive sales across on-trade and off-trade outlets within the territory
• Support achievement of annual and quarterly volume targets
• Identify new sales opportunities and priority outlets
Outlet Development & Management:
• Open and onboard new outlets in collaboration with distributors
• Re-engage existing outlets and improve performance
• Ensure Salamanca is stocked, visible and correctly positioned
• Maintain strong relationships with outlet owners, managers, bartenders, and key influencers.
Distributor & Partner Management:
• Work closely with assigned distributors and sub-distributors
• Track distributor activity and outlet coverage
• Validate distributor sales data and market feedback
• Escalate gaps, delays, or pricing issues
Brand Execution & Activations:
• Execute brand activations and promotions in approved outlets
• Ensure proper use of Salamanca visibility assets
• Monitor activations to ensure they drive real sales
Data, Reporting & Insights:
• Collect and report outlet-level sales data
• Track stock levels, depletion, and reorder patterns
• Share market insights, competitor activity, and pricing trends
Territory Coverage:
• The TSM is responsible for regular field visits across assigned areas
• Must be active in-market multiple days per week
• This is a field-based role, not desk-based
Requirements:
• Minimum of 3–5 years of experience in sales within FMCG, alcohol, beverages, or hospitality
• Strong understanding of on-trade and off-trade operations
• Proven ability to build and manage relationships
• Comfortable working with distributors and independent outlets
• Strong communication and negotiation skills
• Must own and maintain a reliable car
• Valid driver’s licence
• Highly organised and disciplined
• Comfortable with targets and performance tracking
• Willingness to work evenings and weekends when required
Location: Lagos (with travel to assigned territories)
Remuneration: NGN 400,000 - 450,000
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