Job Description
Responsibilities:
• Develop and execute comprehensive marketing strategies to grow adoption of the mobile app
• Lead user acquisition, retention, and reactivation campaigns across digital channels
• Plan and manage go-to-market strategies for new features such as crypto-to-cash, bill payments, cards, and gift cards
• Oversee brand positioning, messaging, and consistency across all platforms
• Manage performance marketing campaigns (paid ads, ASO, SEO, email, influencer partnerships)
• Analyse marketing data, KPIs, and user behaviour to optimise campaigns and ROI
• Collaborate with product, growth, compliance, and customer support teams
• Manage marketing budgets and ensure efficient allocation of resources
• Mentor junior marketing team members and coordinate with external agencies
• Stay current with fintech, crypto, and digital payments market trends
Requirements:
• 5+ years of experience in marketing, preferably within fintech, crypto, payments, or technology sectors
• Proven track record in driving user growth for mobile apps or digital platforms
• Strong understanding of digital marketing, growth marketing, and analytics tools
• Experience developing and executing brand and go-to-market strategies
• Excellent communication, leadership, and stakeholder management skills
• Data-driven mindset with the ability to translate insights into action
• Ability to thrive in a fast-paced, high-growth environment
Nice to Have:
• Experience marketing crypto, financial apps, or regulated products
• Knowledge of KYC/AML constraints and compliance-friendly marketing
• Experience in emerging markets or multi-region product launches
• Familiarity with referral programs and community-led growth
What We Offer:
• Opportunity to shape the marketing strategy of a fast-growing fintech product
• Competitive compensation and performance-based incentives
• High ownership and leadership visibility
• Flexible and collaborative work environment
• Career growth in a rapidly evolving fintech ecosystem
• Develop and execute comprehensive marketing strategies to grow adoption of the mobile app
• Lead user acquisition, retention, and reactivation campaigns across digital channels
• Plan and manage go-to-market strategies for new features such as crypto-to-cash, bill payments, cards, and gift cards
• Oversee brand positioning, messaging, and consistency across all platforms
• Manage performance marketing campaigns (paid ads, ASO, SEO, email, influencer partnerships)
• Analyse marketing data, KPIs, and user behaviour to optimise campaigns and ROI
• Collaborate with product, growth, compliance, and customer support teams
• Manage marketing budgets and ensure efficient allocation of resources
• Mentor junior marketing team members and coordinate with external agencies
• Stay current with fintech, crypto, and digital payments market trends
Requirements:
• 5+ years of experience in marketing, preferably within fintech, crypto, payments, or technology sectors
• Proven track record in driving user growth for mobile apps or digital platforms
• Strong understanding of digital marketing, growth marketing, and analytics tools
• Experience developing and executing brand and go-to-market strategies
• Excellent communication, leadership, and stakeholder management skills
• Data-driven mindset with the ability to translate insights into action
• Ability to thrive in a fast-paced, high-growth environment
Nice to Have:
• Experience marketing crypto, financial apps, or regulated products
• Knowledge of KYC/AML constraints and compliance-friendly marketing
• Experience in emerging markets or multi-region product launches
• Familiarity with referral programs and community-led growth
What We Offer:
• Opportunity to shape the marketing strategy of a fast-growing fintech product
• Competitive compensation and performance-based incentives
• High ownership and leadership visibility
• Flexible and collaborative work environment
• Career growth in a rapidly evolving fintech ecosystem
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