Job Description
We are looking for a Head of Marketing & Sales who will be responsible for leading all branding, marketing, and new business development for the company’s expansion. The ideal candidate will have a strong entrepreneurial mindset, strategic thinking abilities, and a proven track record in launching and scaling brands in the personal care or FMCG sectors.
Key Responsibilities:
Marketing & Brand Strategy
• Develop and implement go-to-market strategies to position the brand competitively in West Africa.
• Oversee brand portfolio development, ensuring strong visibility and consumer appeal.
• Create and execute integrated marketing campaigns across digital and traditional platforms.
• Analyse market trends and competitor activity to refine pricing, promotions, and positioning strategies.
• Ensure brand consistency and alignment with customer preferences across different regions.
Sales & Business Development
• Lead market penetration efforts in Nigeria and Benin, establishing a strong distribution network.
• Build and manage relationships with distributors, retailers, and e-commerce partners.
• Identify and capitalize on market gaps and sales opportunities.
• Optimize sales processes and channel strategies to drive revenue growth.
• Set and monitor KPIs to track performance and align with business objectives.
Leadership & Team Development
• Recruit, mentor, and lead a high-performing sales and marketing team.
• Foster a culture of innovation, collaboration, and data-driven decision-making.
• Ensure the team meets and exceeds revenue and brand growth targets.
Financial & Commercial Management
• Develop and manage sales and marketing budgets, ensuring cost-effective strategies.
• Drive ROI optimization for marketing spend.
• Negotiate contracts and key partnerships to secure long-term growth.
Personal Specification
• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in a sales & marketing leadership role, preferably in personal care, cosmetics, beauty, or FMCG sectors.
• Proven expertise in market entry strategies, distributor management, and brand building.
• Strong experience in digital marketing, e-commerce, and retail expansion.
• Strategic thinker with strong market analysis skills.
• Proven leadership & team development experience.
• Excellent negotiation & relationship management abilities.
• Data-driven approach to sales and marketing decision-making.
• Resilient and adaptable to fast-paced and evolving market conditions.
Key Responsibilities:
Marketing & Brand Strategy
• Develop and implement go-to-market strategies to position the brand competitively in West Africa.
• Oversee brand portfolio development, ensuring strong visibility and consumer appeal.
• Create and execute integrated marketing campaigns across digital and traditional platforms.
• Analyse market trends and competitor activity to refine pricing, promotions, and positioning strategies.
• Ensure brand consistency and alignment with customer preferences across different regions.
Sales & Business Development
• Lead market penetration efforts in Nigeria and Benin, establishing a strong distribution network.
• Build and manage relationships with distributors, retailers, and e-commerce partners.
• Identify and capitalize on market gaps and sales opportunities.
• Optimize sales processes and channel strategies to drive revenue growth.
• Set and monitor KPIs to track performance and align with business objectives.
Leadership & Team Development
• Recruit, mentor, and lead a high-performing sales and marketing team.
• Foster a culture of innovation, collaboration, and data-driven decision-making.
• Ensure the team meets and exceeds revenue and brand growth targets.
Financial & Commercial Management
• Develop and manage sales and marketing budgets, ensuring cost-effective strategies.
• Drive ROI optimization for marketing spend.
• Negotiate contracts and key partnerships to secure long-term growth.
Personal Specification
• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in a sales & marketing leadership role, preferably in personal care, cosmetics, beauty, or FMCG sectors.
• Proven expertise in market entry strategies, distributor management, and brand building.
• Strong experience in digital marketing, e-commerce, and retail expansion.
• Strategic thinker with strong market analysis skills.
• Proven leadership & team development experience.
• Excellent negotiation & relationship management abilities.
• Data-driven approach to sales and marketing decision-making.
• Resilient and adaptable to fast-paced and evolving market conditions.
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