Job Description
Responsible for developing and executing strategies to drive merchant acquisition, engagement, and retention across the Integrated Channels division. This role involves leveraging data-driven insights, optimizing marketing campaigns, and collaborating with cross-functional teams to achieve business growth objectives.
Job Details
Growth Strategy Development & Innovation:
• Develop and implement comprehensive growth strategies to drive merchant acquisition, engagement, and retention.
• Identify and capitalize on new market opportunities to expand the merchant base.
• Manage the relationship with the merchant sales structure to ensure alignment with growth objectives.
• Collaborate with marketing, product, and sales teams to design and execute growth initiatives.
• Stay updated on industry trends, emerging technologies, and best practices in growth marketing.
• Experiment with new growth channels and tactics to drive innovation.
• Propose and test new product ideas and features to enhance merchant engagement.
• Work closely with product, sales, and customer service teams to align growth strategies with business goals.
• Foster strong relationships with key stakeholders to ensure successful implementation of growth initiatives.
• Spearheads strategic partnerships by fostering collaboration with merchant sales, driving cross-functional alignment, and translating partnership opportunities into impactful growth initiatives.
Customer Journey Optimisation:
• Map and optimize the merchant journey to enhance the overall customer experience.
• Implement strategies to improve merchant onboarding, engagement, and retention rates.
• Identify and address pain points in the merchant’s customer journey.
• Onboarding merchants in identified key sectors or industries and enhance the user experience.
Performance Tracking, Campaigns and Insights:
• Monitoring and engaging merchants towards growth goals and identify areas for improvement.
• Plan, execute, and optimize marketing campaigns across multiple channels digital, social media, email, etc..
• Test and iterate on different marketing strategies to improve campaign performance and ROI.
• Coordinate with creative and content teams to develop compelling marketing materials.
• Analyse merchant data and market trends to identify growth opportunities and areas for improvement.
• Utilize data analytics tools to track key performance indicators KPIs and measure the effectiveness of growth strategies.
• Provide actionable insights and recommendations based on data analysis.
• Prepare and present regular reports on growth performance, market trends, and business activities.
• Track and analyse the effectiveness of growth initiatives and campaigns.
• Provide insights and recommendations to the Head, Integrated Channels based on analysis.
Requirements
Education/ Professional Qualification:
• Bachelor’s degree in Business Administration, Marketing, Data Science, or a related field.
• Relevant professional certifications or a Master’s degree is an added advantage.
Experience:
• Minimum of 4-7 years in growth marketing, digital marketing, or a related role.
• Proven track record of driving merchant acquisition and business growth.
• High proficiency in growth marketing techniques and tools.
Technical Competencies:
• Business Development
• Customer Relationship Management
• Data Analysis
• Financial Analysis
• Product Management
• Research
• Quality Assurance
• Risk Management
• Sales Management
Behavioural Competencies:
• Entrepreneurial Mindset
• Excellence
• Execution
• Energy
• Empathy
• Evolution
• Emotional Intelligence
• Business Acumen
• Decision-Making
• Result Oriented
• Strategic Thinking
• Communication, written & verbal
• Stakeholder Management
• Developing Others
• Analytical Thinking
• Leading Change
• Managing Risk
• Service Orientation
Job Details
Growth Strategy Development & Innovation:
• Develop and implement comprehensive growth strategies to drive merchant acquisition, engagement, and retention.
• Identify and capitalize on new market opportunities to expand the merchant base.
• Manage the relationship with the merchant sales structure to ensure alignment with growth objectives.
• Collaborate with marketing, product, and sales teams to design and execute growth initiatives.
• Stay updated on industry trends, emerging technologies, and best practices in growth marketing.
• Experiment with new growth channels and tactics to drive innovation.
• Propose and test new product ideas and features to enhance merchant engagement.
• Work closely with product, sales, and customer service teams to align growth strategies with business goals.
• Foster strong relationships with key stakeholders to ensure successful implementation of growth initiatives.
• Spearheads strategic partnerships by fostering collaboration with merchant sales, driving cross-functional alignment, and translating partnership opportunities into impactful growth initiatives.
Customer Journey Optimisation:
• Map and optimize the merchant journey to enhance the overall customer experience.
• Implement strategies to improve merchant onboarding, engagement, and retention rates.
• Identify and address pain points in the merchant’s customer journey.
• Onboarding merchants in identified key sectors or industries and enhance the user experience.
Performance Tracking, Campaigns and Insights:
• Monitoring and engaging merchants towards growth goals and identify areas for improvement.
• Plan, execute, and optimize marketing campaigns across multiple channels digital, social media, email, etc..
• Test and iterate on different marketing strategies to improve campaign performance and ROI.
• Coordinate with creative and content teams to develop compelling marketing materials.
• Analyse merchant data and market trends to identify growth opportunities and areas for improvement.
• Utilize data analytics tools to track key performance indicators KPIs and measure the effectiveness of growth strategies.
• Provide actionable insights and recommendations based on data analysis.
• Prepare and present regular reports on growth performance, market trends, and business activities.
• Track and analyse the effectiveness of growth initiatives and campaigns.
• Provide insights and recommendations to the Head, Integrated Channels based on analysis.
Requirements
Education/ Professional Qualification:
• Bachelor’s degree in Business Administration, Marketing, Data Science, or a related field.
• Relevant professional certifications or a Master’s degree is an added advantage.
Experience:
• Minimum of 4-7 years in growth marketing, digital marketing, or a related role.
• Proven track record of driving merchant acquisition and business growth.
• High proficiency in growth marketing techniques and tools.
Technical Competencies:
• Business Development
• Customer Relationship Management
• Data Analysis
• Financial Analysis
• Product Management
• Research
• Quality Assurance
• Risk Management
• Sales Management
Behavioural Competencies:
• Entrepreneurial Mindset
• Excellence
• Execution
• Energy
• Empathy
• Evolution
• Emotional Intelligence
• Business Acumen
• Decision-Making
• Result Oriented
• Strategic Thinking
• Communication, written & verbal
• Stakeholder Management
• Developing Others
• Analytical Thinking
• Leading Change
• Managing Risk
• Service Orientation
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